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How to work with Holler

One urgent question or an ongoing research rhythm.

Choose a focused Research Run when a decision cannot wait. Work with Holler on an ongoing basis when customer questions are a constant part of how your team grows.

Focused engagement

Standalone Research Run

Built around a specific question, hypothesis, launch, or decision. We define the right cohort, complete the interviews, analyze the evidence, and deliver one clear research report.

Best when you need to

  • Audit attribution before changing channel spend
  • Understand why a campaign or product is outperforming
  • Investigate repeat purchase, churn, or a new customer segment
  • Bring customer evidence into an upcoming decision

Ongoing partnership

Recurring customer research

A continuing research program for teams that always have another customer question. Holler learns the brand over time, investigates new Research Angles, and compounds what each round teaches us.

Best when you want to

  • Keep customer understanding current as the brand changes
  • Maintain regular coverage across acquisition and retention
  • Compare new findings with prior customer conversations
  • Give marketing and product teams a dependable research function

Choose the right engagement

Two ways to put customer evidence to work.

Compare Holler engagements
What to expectResearch RunOngoing Research
Best forOne important question or near-term decisionA steady pipeline of customer questions
Research directionOne defined Research Angle and customer cohortNew Research Angles shaped as priorities change
DeliverableA focused evidence-backed research reportRegular findings that compound over time
RelationshipA defined project from question to answerAn embedded extension of your team

Getting started

From Shopify connection to useful evidence.

We keep setup focused on the question your team needs to answer.

  1. 01

    Connect Shopify

    Give Holler permission to use the order and customer context needed for the research.

  2. 02

    Shape the Research Angle

    We define the question, the qualified cohort, and the moment when the conversation should happen.

  3. 03

    Get the evidence

    Human researchers begin conversations, analyze the patterns, and deliver a report your team can use.

The deliverable

A point of view, with the receipts.

Holler combines cohort analysis with what customers actually said. Findings state the sample and limitations, distinguish observed data from self-reported answers, and link back to the evidence.

  • Executive summary and key learnings
  • Visualized patterns and cohort differences
  • Recommended actions and marketing experiments
  • Tagged conversations, transcripts, and authorized recordings
Example findingn = 42 interviews

Google appears to be capturing more demand than it creates.

  • Shopify attributed to Google54%
  • Customers who named Google21%
  • Customers who named word of mouth36%
“I searched the name after my friend sent me the product.”
Illustrative finding. Not a customer claim.

Included either way

The same standard of human research and evidence.

  1. 01

    A clearly defined research question and qualified customer cohort

  2. 02

    Completed human interviews tied to the relevant commerce context

  3. 03

    Analysis that states the sample, cohort differences, and limitations

  4. 04

    An executive-ready report with recommended actions and experiments

  5. 05

    Tagged conversations and links to authorized supporting evidence

Choose an engagement

Start recurring research or investigate one focused question.

See pricing