How We Work
From an important question to evidence your team can use.
Holler combines precise customer cohorts, timely human conversations, and careful analysis. The result is a clear answer tied directly to what your customers said and what they did.
- 01
Start with the question
Tell us what your team needs to understand. It might be where Amazon purchasers first learned about your product, why a SKU earns unusually high repeat orders, or what customers remember from a new ad.
- 02
Define the customers who can answer it
Holler uses your commerce data to build a qualified cohort. Purchase history, product, order sequence, geography, and observed attribution can all help us reach the right customers.
- 03
Talk when context is fresh
A trained human researcher speaks with qualified customers at a meaningful point in their journey, such as immediately after checkout, around delivery, or after a repeat purchase.
- 04
Analyze the patterns
We review what customers said, measure the size of each theme, compare the cohort with the rest of the sample, and keep observed commerce data separate from self-reported answers.
- 05
Deliver the answer with the evidence
Holler packages the findings into a research report with an executive summary, visualized patterns, recommended tests, tagged conversations, and links to authorized recordings and transcripts.
One principle guides every interview
Every customer walks away from the conversation feeling better about the brand than they did going in.